Lost on Apple Maps? Samsung has an app for that
Samsung made marketing hay with the Galaxy S3 while the sun beat down on Apple.
It might be a case of playing the man and not the ball, but we had to admire the moxy of Samsung with its rather cheeky display on George Street in Sydney today.
While it might not be saying it directly, we're pretty darn confident that it's a bit of a dig at Apple's Maps misplacing Mildura and raising the ire of the Victorian police.
Samsung boasts its mapping app...
(Credit: Nic Healey/CNET)
...beside a rather lost looking four-wheel drive.
(Credit: Nic Healey/CNET)
Latest comments (Add your comment)
Maybe they got Navigon to help pay for it. Or they avoid showing Google Maps because police in Victoria have just issued a warning for Google Maps similar to the Mildura warning that was issued for Apple Maps.
There are a few device that support heavy vehicles but the customisation of the data for heavy vehicles is still very limited and is usually only bridge heights, weight and length restrictions. The coverage areas are also limited.
Nav is not perfect, you don't pay enough to make it so. People need to open their eyes and use common sense.
That said, I have to admit that Samsung is pretty crafty with their ads. This was a good one.
But even to a person unaware of the current developments, its effective enough i.e. educating them on navigation features.