Sarah Silverman, Michael Cera launch YouTube channel
A new comedy channel by Sarah Silverman, Michael Cera, Tim Heidecker, Eric Wareheim and Reggie Watts will showcase content curated by each of the comedians.
That is, we think. We're not entirely sure what the new YouTube channel, called JASH, is for.
We do know that Silverman, Cera, Tim & Eric and Watts will each have their own sub-channel within the larger overall channel, where they will have creative control over the content therein, as well as production resources. What we don't know is what the content will entail; whether it will just be their own material, or whether they will showcase other performers and videos.
The channel (the name apparently stands for "Just Attitude So Hey") is a work in progress, with the comedians figuring it out as they go along.
Silverman said at South by South West (SXSW), where the channel was announced, "This is what we think is funny. It may not be your cup of tea, but there's no testing involved, there's no second-guessing of what a 14-year-old boy would like. It's just a place to do stuff, and fail or not fail."
You can find JASH on YouTube here.